When you’re sharing a long web link on a presentation slide, a customized URL shortener will help you avoid Death by Powerpoint.
Consider http://bit.ly, a very popular web service that allows you to reduce your weblink from a large number of characters to only a few.
Plus, if you create a free account, you can create customized URLs to add a bit of human logic to your web links, should you encounter some who are very suspicious of opening web links in emails due to recent events.
In addition, your free Bit.ly account provides analytics on your shortened URLs to show how many clicked on your link and where they were located.
Also published on Medium.