When considering a new tech purchase, a simple Google search might not be as helpful as it used to be for finding the right product for your needs. In many cases, websites will “turbocharge” their webpage with SEO, which stands for search engine optimization, in order for their page to rank higher than others in Google search results. Also, some popular websites may be receiving compensation from tech companies in trade for a favorable review. An advertorial may not have the unbiased information you’re wanting to learn about a future purchase.

Consider researching Amazon.com’s website. Popular products purchased by many people who rate it four or five stars will be a strong indicator that this would be a solid purchase for your needs.

 

 


Also published on Medium.